TalkTalk has today reported 1.6 million* customers now benefit from its Fixed Low Price Plans, a year after the telecoms company launched the industry-leading packages.
TalkTalk remains the first and only broadband provider to let customers fix their broadband price for up to 24 months - bucking the industry trend of mid-contract price-hikes - and offer existing customers the same deals as those available to new customers.
TalkTalk’s Fixed Low Price Plans have been a key driver of growth in the first half of the year.
The focus on simple and fair pricing for customers has been a hit, with more than ever choosing to fix their price. A third of Fixed Low Price Plan customers have opted to fix their prices for 24 months – proof that customers value peace of mind in the current economic climate.
A year since Fixed Low Price Plans launched, customer satisfaction with TalkTalk has improved, with more customers choosing to stay with the provider. According to the Customer Satisfaction Index, TalkTalk has seen the biggest year on year improvement in the telecoms sector and is in the top 20 most improved companies in the UK**.
Tristia Harrison, Chief Executive of TalkTalk said: “We have remained firm in our commitment to putting our customers first and we will continue to offer great value and stability in times of economic uncertainty. Our focus on understanding what matters to our customers has proved to be the right thing for them and our business, cementing TalkTalk’s position as UK’s value telecoms provider of choice.”
Growing demand for Fibre
TalkTalk’s competitive fibre broadband offering has seen significant growth with 40% of new customers choosing to take fibre in the last six months. After TalkTalk improved fibre upload speeds from 38/2Mbps to 38/10Mbps, over a million customers are now enjoying faster speeds and more reliable connectivity.
TV Growth
TalkTalk TV has seen exceptional growth with the highest number of customers choosing to take up the flexible service in almost two years. Following considerable investment, TalkTalk TV is now better than ever. Last year’s next generation YouView upgrade delivered improved functionality and faster performance and helped TalkTalk TV pick up the uSwitch award for TV Provider of the Year.
Improvements to the service continue, with plans to launch multi-room soon, offering busy households greater flexibility. TalkTalk TV will also launch a new multi-screen platform which will allow customers to watch more of the TV they love on the go on multiple devices, in and out of the home. Customers will also enjoy a more streamlined TV viewing experience with improved app and set top box integration.
Continued focus on improving customer experience
TalkTalk recently launched integrated chat-style messaging into its popular MyTalkTalk app. The new functionality allows customers to send and receive messages from customer service agents within the app, offering a convenient alternative to calling customer services.
ENDS
Notes to Editors
For more information please contact Maxine Sackey: maxine.sackey@talktalkplc.com or 020 3802 9081.