Data Analyst - Marketing

Location: Salford Quays, M5 3TT (Hybrid working)

Contract Type: Full Time


Data Analyst

The role

In this new Data Analyst role, you’ll play a vital role in supporting our Direct Business team through enhancement and optimisation of our customer contact strategy with targeted customer profiling and selections. Working across the key business areas of Small Business and Enterprise, you’ll collaborate with our Sales and Marketing teams, supporting new acquisition sales growth and our in-life customer base management strategy.

As a Data Analyst, this is your chance to make a real difference, where great performance will take you far. It’s an exciting and challenging role which promises a high level of autonomy and great opportunities for you, and our business, especially if you’re ready to be part of our hugely exciting journey to develop a best-in-class data team here at TalkTalk.

This role will work heavily with the marketing department and key marketing campaign decisions will be made using marketing data analysis, so it would be great if the successful candidate had worked in a similar environment previously or had been exposed to a marketing department alongside their previous data roles.

Key responsibilities

  • Ability to analyse datasets against campaign criteria and performance to identify continuous improvement opportunities.

  • Responsibility for creation of bespoke campaign data selections for internal customers, adhering to contact strategy rules.

  • Improve ROI and CLV through targeted segmentation that supports both New Acquisition Strategy and our customer in-life Base Management strategy, incorporating Next Best Action and propensity modelling; all with an ability to quantify business impact.

  • Optimise marketing automation and integrate lead nurturing journeys across our Prospect and Customer Bases, particularly where overall engagement to sales lead time is longer.

  • Understanding complex data sources with ability to turn these into meaningful and actionable contact strategies.

  • Design a comms process that allows easy collation of contact data to support variable communication requests.

  • Be custodians of our customer’s data, ensuring we are GDPR compliant and operating under other Data related regulations (ICO, PECR) by ensuring we are targeting the right audience and developing diligent processes that ensures compliance.

  • Work alongside insight team to ensure customer contact is measurable and track commercial impact.

  • Adopt a test and learn approach, using the data to guide you to strategic recommendations.

To be successful in this role


  • Proven experience as a Data Analyst, Campaign Analyst, Marketing Analyst or similar role.

  • Confident using SQL to create, query and utilise datasets for delivery in marketing campaigns.

  • Experience or exposure to marketing teams and working on marketing campaigns.

  • Proactive and analytical, with a fine eye for detail, understanding how campaigns are set up and how data can be refined and utilised to make strategic recommendations.

  • Strong commercial acumen to understand how data impacts on marketing ROI/campaign results.

  • Thrives in a fast-paced, high-energy environment, whilst being calm under pressure without compromising on quality standards.

  • Excellent communication and listening skills, high levels of emotional intelligence and recognising the value of collaboration.


  • Marketing and/or telecoms experience.

  • Exposure to Microsoft Azure & Databricks.

  • PowerBI.

  • Python / R / SAS.

  • Digital Analytics capability (GA360, Adobe etc).

What can we offer you?

  • Free TalkTalk broadband for all employees!

  • Electric car charging points available at our HQ.

  • Heavily subsidised meals in the TalkTalk HQ Soapworks office in Salford.

  • Access to the Perks at Work platform which gives you hundreds of discounts on high street brands.

  • Flexible dynamic working is part of who we are at TalkTalk so please talk to us about how you like to work.

What to do next?

If this Data Analyst role sounds like you, please apply and we will be in touch soon!

As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.

We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.


  • My Wellbeing

    We want you to feel good at work — and not just because you’re doing great things for our customers. We run lots of wellbeing initiatives throughout the year.

  • My Products

    We offer all of our people free TalkTalk Fibre, TV and Phone (you’ll be helping us make them what they are, so it’s only fair that you get to enjoy them).

  • My Flexibility

    We all lead different lives and like to work differently, so whether it's working from home or starting and finishing your day later, we’ll give you the flexibility you need to do your best work.

  • My Benefits

    Think company pension scheme, private medical insurance, income protection and life assurance, plus all sorts of other benefits designed to make your life easier.


Data Analyst - Marketing

Location: Salford Quays, M5 3TT

Contract Type: Full Time