- 59% of Brits used their gardens more than ever before over the last 12 months
- The nation has spent a potential £6 billion upgrading outdoor spaces – including installing garden offices, getting green-fingered and even creating outdoor entertainment areas
- A third (34%) admit they would use their outdoor spaces even more if Wi-Fi connectivity wasn’t a challenge – with online shopping (23%), working outside (22%) and garden gaming (12%) ranking highly
- In response to these findings, TalkTalk has partnered with tech expert, Jason Bradbury, to create a ‘Smart Garden of the Future’. The garden showcases what TalkTalk’s ultrafast, ultra-reliable Future Fibre & eero, an Amazon company, can offer
Lockdown forced crowded families to re-evaluate how they use their homes, with three fifths (59%) of Brits using their gardens more than ever before. Nearly half used it as an entertainment space (47%) whereas nearly two thirds relied on it for relaxation (60%).
In fact, adults across the nation have spent up to £6 billion upgrading their gardens and outdoor spaces during the pandemic.
Upgrades included finally sprucing up the borders (46%) to creating home entertainment (13%) or exercise areas (14%), installing garden offices (12%) and even creating online gaming areas (11%).
Network data from TalkTalk shows that internet usage increased by 40% during the pandemic as people spent more time at home than ever before. Yet currently, for two fifths of Brits, poor internet connectivity is stopping them from getting the most out of their garden/outside spaces (41%), with a third claiming they’d use their outside spaces even more if Wi-Fi connectivity wasn’t a challenge (34%).
A quarter (25%) would use their outside space to watch TV, films and sport, one in five (22%) said they’d use their garden for work if their Wi-Fi reached that far. A fifth would do their online shopping al-fresco and almost one in six (15%) would do online workouts – some Brits would even game amongst the gardenias (12%).
In response to these findings, connectivity provider TalkTalk has partnered with tech expert, Jason Bradbury, to create the ‘Smart Garden of the Future, showing how our gardens can be made just as clever as smart homes thanks to the rollout of full fibre and ever-increasing innovations in Wi-Fi technology.
The futuristic garden was designed to reveal how the whole home (indoors and out) can be amplified through TalkTalk’s new ultrafast, ultra-reliable Future Fibre and eero mesh Wi-Fi systems, making it simple to help connect water sprinkler systems, robot mowers, plant sensors and lighting systems from the comfort of your armchair, office chair or deck chair.
Using the power of Wi-Fi 6 technology, eero mesh Wi-Fi routers (additional eero devices recommended for larger homes) work hand in hand with TalkTalk’s full fibre connectivity to deliver the UK’s fastest, most reliable broadband, with great Wi-Fi coverage across the home and garden.
Alongside Jason Bradbury, creative garden designers RebelRebel, brought the Garden of the Future into bloom, setting the smart tech against a beautiful backdrop of sunflowers, cosmos, tagetes, hydrangea, marigolds, geranium and ivy.
And with the ‘new normal’ meaning more time is being spent away from the home - whether for work or pleasure – almost four in ten (39%) Brits are worried their hard work and investment in their outdoor spaces will go to waste through lack of watering or care.
As a result, almost a third of Brits (32%) have considered making modifications to their outdoor areas to make maintenance easier when they’re not at home – with a further 25% keen to welcome tech-based solutions to help with maintenance.
Jonathan Kini, Managing Director of TalkTalk Direct Business and Consumer, said: “We know how important everyone’s home space has become over the past 12 months – with Brits investing a lot of time, money and care into their spaces. Outside spaces really are an extension of the home, so there’s no reason they shouldn’t be connected. Our affordable, new Future Fibre and eero plans provide busy households with the latest technology, superior speeds, extended Wi-Fi signal and reliable performance - so customers can make the most of their space – both indoors and out.”
Top 10 smart tech items Brits want for their garden are:
- Watering sensors (41%)
- Robotic lawn mowers (41%)
- Smart sprinkler (40%)
- Smart BBQ accessories e.g. temperature gauge (37%)
- Smart speaker (36%)
- Smart garden accessories e.g. water feature (36%)
- Smart locks for sheds/garden/gates (35%)
- Smart fire pit (34%)
- Plant Sensors (33%)
- Smart bird feeders (32%)
With TalkTalk’s Future Fibre, plus either an award-winning eero 6 or eero Pro 6 mesh router (plus optional eero devices, for larger homes), customers will have access to the future of home Wi-Fi, so they can continue to demand the most from their connection – without having to worry about usage caps, restrictions or Wi-Fi blank spots. Both eero 6 and eero Pro 6 mesh Wi-Fi routers are optimised for TalkTalk’s network and UK homes for superior connectivity that enables the whole family to confidently stream, game, and work online.
For further information visit: https://new.talktalk.co.uk/broadband/wifi-hub/eero