Friday 22nd May: At a time when technology has become the nation’s lifeline, and enabled Britain to stay in touch and keep talking, TalkTalk will now turn the spotlight on the people working around the clock to ensure our voices stay heard.
TalkTalk will be showcasing a special ad-break on ITV this weekend, saying thank you to the connectors, supporting the messaging behind ITV’s landmark mental health initiative, Britain Get Talking.
The ad, which will debut during Britain’s Got Talent on ITV on Saturday 23rd May, will salute those that have helped keep Britain connected throughout the lockdown, from engineers to customer service agents.
Whether that’s the 240 head office employees who have willingly given up their day jobs to retrain as customer service agents, or its network of engineers who have been busy working around the clock to upgrade connectivity and functionality for care homes, supermarkets and even the new Nightingale hospitals. TalkTalk wants to say thank you to these often unsung heroes who have done whatever it takes to keep isolation conversations thriving during lockdown.
David Parslow, Group Marketing Director at TalkTalk, said: “We fully understand just how vital it is to feel connected at this time. Whether it’s to friends, family or colleagues, the ability just to say hello can make a world of difference. Having an internet connection you can rely on is now more important than ever, but none of this would be possible without the connectors of Britain working tirelessly behind the scenes to keep us all talking. We’ve known for a while at TalkTalk just how vital they are, but it’s fantastic to be able to use this platform to give them the recognition they deserve. I’m sure everyone will join me in thanking them for their continued efforts during these difficult times.”
Simon Daglish, Deputy Managing Director Commercial at ITV, said: “Conversation and connectivity has kept us all going throughout the lockdown, and of course none of that would be possible without the numerous communication channels we have at our disposal. This collaboration with TalkTalk is a perfect way to say thank you to the people who have quite literally kept us talking.”