TalkTalk absolutely supports the ASA's findings and we've already called on Ofcom to bring in all-in pricing. 

It's obvious that a single headline price is much clearer and better for customers, and we're actually already doing it on a pilot project up in York. 

But until the whole market moves to single prices, any company that advertises its products like this will struggle to compete with what look like better deals from other providers. We want Ofcom to be bold and tackle this problem in their strategic review and we would absolutely support them in doing so.