TalkTalk today has announced that it has signed up its 500,000th TV customer, just 11 months after launching its YouView service.The milestone confirms its position as the UK¹s fastest growing TV service.

Dido Harding, TalkTalk¹s Chief Executive, said: ³Reaching this milestone in less than a year is a great achievement, but it¹s just the beginning. Each week thousands more homes are signing up to YouView from TalkTalk. Customers tell us they love the great value  entertainment we offer, plus the flexibility to watch it when and how they want. As the UK's fastest growing TV service, we remain committed to bringing affordable pay TV to more and more families across the country." 

Three-quarters of customers are choosing to upgrade from Freeview and Freesat, and a quarter of customers have bought paid for content with family entertainment, movies and children¹s programmes proving most popular. Last week¹s most watched film in the TalkTalk Player was Jack the Giant Slayer.

TalkTalk launched its TV service at the end of September 2012, providing customers with a free YouView set top box worth £299 giving them the ability to pause, rewind and record plus seven-day catch-up at no extra charge. It also offers customers simple, flexible access to premium, on-demand content such as Sky Movies and all 5 Sky Sports channels on a month-by-month basis with no costly annual subscriptions.

Already this year, TalkTalk has widened its offering to include a broader range of specialist entertainment and ethnic content, including Star Plus, the UK's largest Asian channel, Japanese, South African and Arabic channels, meaning it now offers 23 foreign language channels. In the autumn TalkTalk plans to launch a value for money Essentials TV product with a smaller, lower-cost YouView box.