To celebrate the launch of TalkTalk's SimplyBroadband, offering unbeatable value to customers, Bargain Hunt's David Dickinson today opened a one-day pop up shop selling high value items such as a pair of return flights to New York, flat screen TVs, and a hotel stay at the Ritz for just £2.50.

The products, which are worth a combined value of over £25,000, were sold to members of the public for the price of a pint of milk and a loaf of bread - and the equivalent to the monthly cost for TalkTalk’s SimplyBroadband.

Throngs of bargain hungry customers turned up at the store based in London’s Camberwell Green to see TV's David Dickinson and hunt down a bargain. Shoppers paid just £2.50 for YouView boxes, tablets, smartphones and tickets to The X Factor final with all proceeds going to TalkTalk’s chosen charity Ambitious about Autism.

SimplyBroadband is TalkTalk’s first ever broadband-only offering and will appeal to the customers who want internet access but not calls. Compared to the BT equivalent* over an 18-month period, TalkTalk’s SimplyBroadband is a staggering £250 cheaper, offering increasingly cash strapped Brits unbelievable value for money.

David Dickinson, says “This is such a fabulous opportunity for the British public to get their hands on some amazing products for the price of a cup of coffee. Who would have thought you could ever get flights to New York - or indeed unlimited broadband access - for £2.50. Cheap as chips!”

TalkTalk Chief Executive, Dido Harding said: “There are millions of value-seeking households who are putting up with overpriced products, or being caught out by out-dated download limits. By stripping out calls we’re bringing costs down even further, allowing more people to enjoy everything the internet has to offer, at the lowest price around.

“As Britain’s best value for money provider of TV, broadband, home phone and mobile, it’s our mission to make Britain better off. SimplyBroadband is just one of our exciting new products at an unbeatable price.”

SimplyBroadbandalso offersbuilt in bill-control features like the ability to block outgoing calls and warning notifications when call costs reach certain amounts. This means customers will only ever pay for the calls they make and have control over their monthly bills.

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