Some of Britain’s most famous landmarks have been brightened up for a series of new images being released today, 12 August. The photography, commissioned by TalkTalk to mark the launch of a new TV advertising campaign was completed over the course of a weekend, visiting some of the UK’s major cities.
The stunning images were created by photographer and light graffiti expert Michael Bosanko who uses long exposure shots and different coloured torches to ‘draw with light.’ Every image was taken at night, where Michael had to map out each picture in his mind and use reference points on the floor to remember where he had shone light. The technique has taken years to perfect and is completed without the use of any image-altering software such as Photoshop.
Photographs from five cities have been released as part of the campaign. In just one weekend, landmarks in London, Birmingham, Sheffield, Newcastle and Edinburgh were visited. Michael Bosanko said: “It’s been an incredible weekend racing across the UK, working through the night and trying to stay ahead of the sunrise. It has to be really dark to take the pictures, in order to give me as much time as possible to create each image. Street lights are big headache as the shot immediately begins to brighten up when the lens is open so I have to work really fast.”
‘Light graffiti’ is a relatively unknown technique, being harnessed by TalkTalk - the biggest provider of broadband to Britain’s homes - for its latest TV advertising campaign which launches on Saturday 15 August. Also, as part of its sponsorship of The X Factor, TalkTalk is giving viewers the chance to become ‘bright stars’ themselves by creating their own light graffiti ‘bright-dance’ video. Fans can visit www.talktalk.co.uk/xfactor to take part and selected entries will be broadcast on the TalkTalk adverts during The X Factor.
A behind-the-scenes video of Michael Bosanko creating the images can be seen by visiting www.youtube.com/talktalkvids