Leading broadband provider, TalkTalk, has partnered with Global, the Media & Entertainment Group, to sponsor the largest show in commercial radio, Heart Breakfast.
The brand-new Heart Breakfast show will reach even more listeners when the station broadcasts nationally for the very first time from Monday June 3rd.
One of the UK’s most loved presenters Amanda Holden joins the Heart line-up, teaming up with Jamie Theakston to host the new nationwide Heart Breakfast show.
Also joining the Heart Breakfast show team is former Pussycat Dolls star and TV personality Ashley Roberts, who will be sharing all the latest gossip from the world of showbiz.
The home of feel good music, 9.7 million listeners tune to Heart every week.
The agreement includes airtime, with distribution of TalkTalk ads across the Heart network and via DAX, the digital audio advertising exchange. TalkTalk will also have a presence on Heart’s website, via the Global Player app and the brand’s popular social media channels across Facebook, Twitter and Instagram.
The deal was brokered by media agency m/SIX, part of The&Partnership, who have worked with TalkTalk since their inception.
Mike Gordon, Chief Commercial officer at Global, owner of Heart, said: “As we prepare for exciting changes at Heart, we are delighted to welcome TalkTalk on board as the official sponsor for the brand-new Breakfast show with Jamie Theakston and Amanda Holden. With
the nationwide launch of the largest show in commercial radio, our partnership will reach millions of listeners across the entire nation on air, online and via Global Player.”
David Parslow, Group Marketing Director at TalkTalk, said: “Finding ways to help people connect to their friends, family and communities is a huge part of TalkTalk’s DNA. Heart’s unique relationship with its listeners makes this partnership a natural fit for TalkTalk and we’re delighted to be sponsoring its new Breakfast show.”