• TalkTalk research reveals that 70% Brits spend their time aimlessly waiting around
  • Internet related waiting time takes up over three months of our lives
  • TalkTalk offers totally unlimited fibre to help reduce waiting time for slow-loading internet

The average Brit will spend the equivalent of nearly two YEARS of their life…just waiting, according to a new research from TalkTalk.

Researchers took an in depth look into how long us Brits spend aimlessly hanging around, with waiting in supermarket queues, delayed flights and waiting impatiently for phones to charge among the main time wasters.

The average Brit will spend TEN HOURS a year waiting for laptops and computers to load and 45 minutes every month will be spent waiting for video buffering to stop, according to the study by TalkTalk.

The research found 11 minutes a week will be spent waiting for our phones to update and the equivalent of nine hours a year will be spent twiddling our thumbs while TV and films painstakingly download.

With many of us online shopping, streaming films or watching live TV on the internet while using other devices at the same time, the demands of modern homes have surpassed standard broadband. It’s no wonder that waiting for the internet is causing Brits to lose their cool so much - 138 times*a year to be precise - that TalkTalk has coined the term “Load Rage” to describe this modern-day phenomenon. However, upgrading to speedier fibre broadband will reduce internet waiting time and return some valuable time.

Aside from internet induced ‘load rage’, the study also revealed sitting in traffic, waiting in for deliveries to arrive and eagerly waiting for food to be served in restaurants were among the things we got fed up of waiting for.

And the typical adult complains in a shop, restaurant, doctor’s surgery or on the phone NINE times a month about how long something is taking.

The research uncovered that 14 percent of Brits spent so long hanging around they shouted at a shop assistant and 23 percent have cried in frustration that they were having to wait so long.

And the typical adult will dedicate 48 minutes of every month waiting for the bus to pull up, the poll of 1,500 Brits found.

The data also revealed we spend 38 days of our life waiting for parcels and goods to be delivered to our house, with a further 18 days spent queuing in the post office.

Laurent Kretzschmar, Head of Product at TalkTalk said: “We all lead increasingly busy lives and our time is valuable.

“Although technology and connectivity have accelerated so many aspects of our lives, with countless devices all connecting to our internet, many busy households have outgrown standard broadband.

“While a faster internet connection won’t speed up post office queues, fibre broadband gives you the speed and the bandwidth you need to stream, download, browse and upload at the same time without slowing your experience, giving you some precious time back.”

Unlimited fibre from TalkTalk offers a more reliable connection than standard broadband, using the same cables as BT and Sky but at a much lower price. In an industry where mid-contract price hikes have become commonplace, TalkTalk is bucking the trend and offering customers the chance to fix their fibre broadband price for up to 24 months from as little as £25 a month. For more information visit: https://www.talktalk.co.uk/fibre

Nearly seven in 10 of the adults polled said they seem to spend a lot of their time aimlessly waiting around.

A staggering 94 percent of respondents were in agreement that modern life has made us impatient and that we have come to expect things instantly.

In addition to that, 95 percent said they think it would do their health the world of good if they relaxed and let things happen when they happen.


Phone to charge

1.2 hours a month   / 37 days over a lifetime

Sitting in traffic                                          

1.2 hours a month  / 37 days over a lifetime

Deliveries to arrive                                    

1.2 hours a month / 37 days over a lifetime

The washing machine to finish  

59 minutes a month / 30 days over a lifetime

Computer or device to load              

53 minutes a month  / 27 days over a lifetime         

Your partner to get ready                 

52 minutes a month / 27 days over a lifetime

Food in restaurants                           

51 minutes a month / 26 days over a lifetime

Being on hold                                         

50 minutes a month / 26 days  over a lifetime

The oven to heat up                          

50 minutes a month / 26 days over a lifetime

Supermarket queue                          

49 minutes a month / 25 days over a lifetime                     


48 minutes a month / 25 days over a lifetime

Waiting for tradesmen to arrive    

47 minutes a month / 24 days over a lifetime

To see a doctor                                 

46 minutes a month / 24 days over a lifetime

Films, TV shows to download                  

46 minutes a month / 24 days over a lifetime

Video buffering to stop                     

45 minutes a month / 23 days over a lifetime

Phone to update                               

44 minutes a month / 23 days over a lifetime


43 minutes a month / 22 days over a lifetime

Kids to get ready for school           

39 minutes a month  / 20 days over a lifetime

Waiting for car to be serviced / MOT

37 minutes a month  / 19 days over a lifetime

The post office queue       

36 minutes a month / 18 days over a lifetime

Delayed flights                 

35 minutes a month / 18 days over a lifetime

Queuing in the bank                        

34 minutes a month / 17 days over a lifetime

Outside the school gates                  

34 minutes a month / 17 days over a lifetime

Coffee in a coffee shop        

33 minutes a month / 17 days over a lifetime

Outside changing rooms                  

30 minutes a month / 15 days over a lifetime



Notes to Editors

Poll of 1500 adults by Ginger Comms in August 2017

* Based on the average number of times per year that people get frustrated, survey of 2,000 adults by Mortar in June 2017