Posted: 29 July 2020

Properties without fast, reliable broadband connection may struggle to sell in post-Covid housing market

New research released today has revealed that properties without a strong broadband connection could struggle to find buyers in the wake of the Covid-19 pandemic.

The study, from connectivity provider TalkTalk, reveals that nearly two thirds (62%) of Brits admit they would consider not buying a house if it didn’t have a strong, reliable internet connection.

With viewings up 75% compared to last year*, and the Chancellor’s recent summer announcement about stamp duty starting to take effect, it seems one in two (53%) of us would consider a fast, reliable internet connection a priority when house hunting. A number which almost doubles to nine in ten (93%) when answered post Covid-19.

Such is the importance we place on our internet connection, the study showed it beat other desirable features including double glazing (46%), friendly neighbours (40%), nearby shops (36%) and good transport links (35%). With only a garden (75%) and a quiet road (56%), coming out higher.

With people’s priorities changing, and the lines between home and work blurring, nearly a quarter (24%) of Brits say they expect to work from home more frequently. While almost half (45%) admit they rely on their internet 24 hours a day, compared with just 34% pre-lockdown.

Sian Doyle, Consumer Managing Director at TalkTalk, said: “Moving house is an incredible life milestone and Brits today are taking even more care when choosing a new property. With the working from home culture likely to stay, ensuring you have an internet connection you can rely on is vital. Our industry leading fibre broadband speeds** mean that TalkTalk customers can count on fast, reliable connectivity for home-schooling and working, gaming or catching up the latest Netflix series.

The research has further demonstrated the importance of home broadband and we’ve been significantly investing in faster fibre technologies to give customers even more choice when it comes to picking the perfect package. And for busy households working from home, we’re introducing a homeworker broadband package with an additional line into the home to provide extra bandwidth for those all-important Zoom meetings with the boss.”

What’s more, when asked at what point in the home moving process setting up their internet connection features, Brits have admitted it is more important than any other task. Two thirds admit that it’s more important than putting up photos and décor (66%), painting the walls (65%) or buying new furniture (62%). While over three in five would also prioritise it over meeting the neighbours (61%), making repairs (55%), unpacking boxes (40%), or taking meter readings (38%).

It really seems the nation is only content so long as they are connected.