A more profitable customer mix
We unbundled 130 new exchanges during the quarter and expect to unbundle a further 119 exchanges in the final quarter to deliver 450 new exchanges in the full year, extending the geographic reach of our higher margin value proposition.
Our strong value-for-money credentials continue to attract new customers, and gross additions have remained resilient in the quarter.
We added 63,000 net new MPF broadband and voice customers in the quarter, offset by the net loss of 46,000 SMPF broadband-only customers, leading to net growth in our on-net base of 17,000. The off-net base continued to decline with 60,000 fewer customers contributing to a total broadband customer reduction of 43,000 during the quarter.
On-net customers now comprise 90% of our total base and the mix of customers on the base has continued to improve with over 80% now fully unbundled (MPF) and therefore able to benefit from our added value products such as Plus and HomesafeTM, compared to just over 75% at the end of Q3 last year.
Our MPF customers save money but generate, on average, 50% greater value to the group over their lifetime than partially unbundled (SMPF) customers, and over three times more value than off-net customers.
Growing ARPU
Take up of our value-added Plus, Boost and HomesafeTM products continued to grow during the quarter. Around a third of our new customers consistently opt to take the Plus proposition, which together with our successful upselling initiatives into the Essentials base meant that at the end of the quarter we had 883,000 Plus customers – 22% of the base and we are on track to have over 1 million Plus customers by the year end.
HomesafeTM, our unique and ground breaking network-level security and safety service, was activated by a further 60,000 customers bringing the total number benefitting from our service, to 270,000. We are extremely proud of HomeSafeTM and were delighted to be awarded the Broadband Innovation award at the uSwitch awards in January.
Stabilising churn
During the quarter, we completed the final billing system migration of the Pipex base, which comprised a number of complex products and tariffs. As part of this process we disposed of a residual base of 7,000 customers who could not be migrated onto our MPF network.
At the same time we continued to make significant improvements to our customers’ experience during the quarter. Call volumes into our customer service centres fell again during the quarter, with 26% fewer calls than a year ago and 60% of customer contacts are now taking place online, reflecting our improved self-serve capabilities.
As a result, in spite of the disruption caused by the final stage of the Tiscali migration, overall churn levels remained stable on the previous quarter.
TalkTalk Business
TalkTalk Business performed in line with our expectations during the quarter. Revenues fell modestly with seasonally lower voice usage over the Christmas period.